Archive for the ‘like’ tag
You have probably noticed little Facebook “Like” buttons appearing on more and more web sites recently. With the addition of this feature, Facebook is obviously trying to compete with Digg, the popular “social bookmarking”/”social news” site launched in 2004.
Facebook has a considerably larger community than Digg so the “Like” function may very well eclipse the near-ubiquitous Digg button.
But here’s the problem. While Digg can be read as an approving “dig”– e.g. “I dig it, daddy-o”– it is more ambiguous than that. People have come to understand, I think, that Digging does not imply they support the actual news or opinion contained in the Dugg article. Rather, it indicates they they find it newsworthy or curious.
Meanwhile, Facebook’s answer to Digg is the unambiguous “Like.” Look no further than this article from TMZ today to understand how that could go wrong…
SEE ALSO: IN YOUR FACEbook